Defining five of the most essential digital marketing tools for 2022 is an arduous task. First of all, some of them are well known and have been widely used for years – Google Analytics, for instance. Some are being used for the first time, yet have already become an integral part of the marketing business. …

Chinese live streamer Viya can sell almost everything during her video streaming on social media. And when we say “everything”, we mean that! Last April, she even sold a rocket launch platform for nearly $6 billion. Statistics say that 88% of consumers stay on a site for longer if it has an interesting video. The …

Remember the first 12 Adromeda recommendations on how to stay competitive in digital marketing in 2022? Well, part 2 is out now! Check out these 13 tips to stay on top of the trends of 2022. If you forgot something from part 1, then please be sure to brush up. Happy reading =) 13. Apply …

First, the last few years have been affected hugely by COVID-19, and this has changed marketing budgets a lot. The growth of TikTok and social commerce, the move to the Metaverse, and the post-pandemic shift in consumer behavior have been critical to digital marketing trends in 2022. But even after the pandemic, the way B2B …

For years marketers have been the first to adapt and implement new technological trends to sell products, research targets, and improve communication with clients. This year is no exception. Digital marketing, already affected by the pandemic, continues to implement new tech solutions for in-depth market research and to boost customer engagement. At the same time, …

It is hard to find a company that has not been affected by digitization in recent years. B2B marketing business is no exception. Digitization has changed the way customers perceive information, interact with ads, and engage in communication. What does it mean for the B2B sector? In short, it means that B2B digital marketing strategies …