Five Steps To Build B2B Digital Marketing Capabilities

It is hard to find a company that has not been affected by digitization in recent years. B2B marketing business is no exception. Digitization has changed the way customers perceive information, interact with ads, and engage in communication. What does it mean for the B2B sector? In short, it means that B2B digital marketing strategies …

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Affiliate Marketing Best Practices You Ought to Know

Affiliate marketing is one of the oldest practices to earn money online and increase awareness of your business. It’s true that you can launch a valuable affiliate campaign without huge investment and get a great result in a short time. Based on Google Trends data, the term “affiliate marketing” has become twice as popular as …

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Affiliate Marketing Tips, Strategies, and Best Practices in 2022

Affiliate Marketing Tips, Strategies, and Best Practices in 2022

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What is a Good Click-Through Rate?

CTR is a metric in digital marketing. It is defined as the ratio of the number of clicks on a banner or ad to the number of impressions, measured as a percentage. Marketers are always considering how to effectively acquire leads and secure company success. Consequently, they must have a good click-through rate. Here’s how …

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COVID Puts Agility to the Test for Brands and Their Marketing Teams

In this article, Adromeda discuss the most essential digital marketing changes during the COVID and post-pandemic period, and share their view on managing advertising campaigns and challenges for marketing teams in 2022. At the beginning of 2020, COVID became the most potent catalyst for digitizing and changing communication, shopping, customer service, and most importantly, marketing. …

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The Top 12 SEO Tools for 2022

When you’re working in digital marketing or promoting a website, you can’t do without a good set of SEO tools and techniques. But there are so many different SEO-related services on the market that it’s hard to identify what will best suit your particular business needs. In this post we’re going to briefly outline the …

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