First, the last few years have been affected hugely by COVID-19, and this has changed marketing budgets a lot. The growth of TikTok and social commerce, the move to the Metaverse, and the post-pandemic shift in consumer behavior have been critical to digital marketing trends in 2022. But even after the pandemic, the way B2B …

For years marketers have been the first to adapt and implement new technological trends to sell products, research targets, and improve communication with clients. This year is no exception. Digital marketing, already affected by the pandemic, continues to implement new tech solutions for in-depth market research and to boost customer engagement. At the same time, …

It is hard to find a company that has not been affected by digitization in recent years. B2B marketing business is no exception. Digitization has changed the way customers perceive information, interact with ads, and engage in communication. What does it mean for the B2B sector? In short, it means that B2B digital marketing strategies …

Affiliate marketing is one of the oldest practices to earn money online and increase awareness of your business. It’s true that you can launch a valuable affiliate campaign without huge investment and get a great result in a short time. Based on Google Trends data, the term “affiliate marketing” has become twice as popular as …

Affiliate Marketing Tips, Strategies, and Best Practices in 2022

CTR is a metric in digital marketing. It is defined as the ratio of the number of clicks on a banner or ad to the number of impressions, measured as a percentage. Marketers are always considering how to effectively acquire leads and secure company success. Consequently, they must have a good click-through rate. Here’s how …