Although there have been many post-pandemic doubts about the future of marketing events, the undeniable truth is that nothing can replace face-to-face communication. Over time, industry leaders have taken to hosting digital marketing seminars, sessions and workshops to educate marketers and help them connect with peers, so they don’t get left behind. There are many …

There are many causes that influence digital marketing campaigns – the development of new technologies, the influence of the metaverse reality, the blockchain and NFTs, as well as pandemics and other disasters. We can be sure that martech trends are determinative for marketing business. At the same time, it has become apparent that the most …

Defining five of the most essential digital marketing tools for 2022 is an arduous task. First of all, some of them are well known and have been widely used for years – Google Analytics, for instance. Some are being used for the first time, yet have already become an integral part of the marketing business. …

Chinese live streamer Viya can sell almost everything during her video streaming on social media. And when we say “everything”, we mean that! Last April, she even sold a rocket launch platform for nearly $6 billion. Statistics say that 88% of consumers stay on a site for longer if it has an interesting video. The …

Remember the first 12 Adromeda recommendations on how to stay competitive in digital marketing in 2022? Well, part 2 is out now! Check out these 13 tips to stay on top of the trends of 2022. If you forgot something from part 1, then please be sure to brush up. Happy reading =) 13. Apply …

First, the last few years have been affected hugely by COVID-19, and this has changed marketing budgets a lot. The growth of TikTok and social commerce, the move to the Metaverse, and the post-pandemic shift in consumer behavior have been critical to digital marketing trends in 2022. But even after the pandemic, the way B2B …